History
NANA’S was founded in early 2015 by Nati Drentcheva a Bulgarian born, Budapest based designer and enterpreneur. Her fashion career started in 2012 as a stylist and fashion editor, which was shortly followed by the start of her own fashion blog. These were the first steps towards establishing her brand and affirming its core elements & purpose: inspiring and helping women to wear, style and combine
feminine and more casual pieces together.
Besides her love and passion for fashion she wanted to create a designer brand that is affordable and accessible to a wider audience.
Due to the popularity of the blog and the vision she had for her clothing line NANA'S quickly became a prominent brand on the Hungarian market.
"To me everything has to have adeeper meaning."
"My brother called me NANA when he was smaller, that's where the name of the brand comes from. It represents a very simple yet important value: Love and connection.
My dream was to create a brand of bold, yet timeless pieces that are designed to be effortless show-stoppers and to fit any occassion, while they can be dressed up or down easily. I want women to feel their best-selves wearing our pieces whether it’s a simple or bold design. Each dress is for the modern woman; a celebration of strength and style. They are made to be your best friend and a timeless a companion to take you from casual summer days to date nights, city drinks with friends to beach escapes.
All to be affordable and sometimes for those days when you just want to feel a little extra, but not putting too much effort in it."
Collections
It has all started with a mini-collection of 12-15 pieces, the palette has since grown to include essential items, core line dresses, bridal & bridesmaids gowns, swim & beachwear and occasional capsule collection items.
Made in Hungary
All of our pieces are designed by Nati and handmade in Hungary by our experiened tailors & seamstresses. We value our staff and our planet, therefore we wish to ensure minimum waste and do not support, nor practice overproduction.
We ship from Hungary and all deliveries arrive in recycled packaging.
Values
NANA'S also represents values such as creating a community with and throughout our customers starting a Charity movement in Hungary in 2016, called “LotusbyNanas” launching charity collections, organizing events & fashion shows that are made to help underprivileged and sick children through many platforms.
Being successful is one thing. What’s more important is to be able to change things in your environment in a good way. Charity has always been a close thing to me. I would like to open people’s eyes with the power we have through our costumers that fashion industry is not only about superficial things. It’s important to take care of each other.
Love,
N